Book Marketing 101 – Part 1 of 3

It seems there was an interest in book marketing ideas as I noticed that post got two hits. (I love it when I double my hit count).
Expanding on the concept of preparing marketing material during the writing process, here is some more detail of the marketing plan. I must add the caveat that everything is changing so fast – the fact that Facebook is so young, yet “The Social Network” has been out for quite a while… even “My Space” is passé.
Okay I digress –
In a previous posting, I listed some of the support material that needs to be written in preparation for your book publishing. If you recall, the 3by3 Writing Method is aimed at publication. If traditional publishers reject you (which they probably will, because they have rejected almost every successful writer in one way or another) then Print on Demand (POD) and eBooks are being prepared once the query letters and emails are sent.
This marketing plan starts when the 1,000th revision has been sent to your technical editor (yes, you have to have the manuscript edited, especially if you are serious self-publishing).
What’s that you say? You can’t self-publish? You mean you’re going to spend two years writing a book and then shove it in a drawer? I don’t think so. Not if you follow the 3by3 Writing Method. 3by3 assumes you are going to be published and guides you through the steps.
Don’t want to pay for an editor? But you’ll buy printers, ink, reams of paper, hours of time, computers, internet, books on writing, but the item that will definitely improve your chances. An eBook can be published for almost nothing, POD for less than $800. What’s you time worth?
So, while you are waiting for the editor to send back fixes, grammatical stuff and mismatched plot or scene descriptions. You’ve have had several respected, kind and EXPERIENCED readers give you feedback. You have identified agents and publishers in your genre and queried them.
Now you make a marketing/publishing plan. Marketing and publishing occur during the months before your book’s release and the months after. You prepare the marketing materials and then about two months out, you start the releasing of your materials, blogs, social networking and promotional articles. This is a serious plan for the serious author who wants to be notice by an audience. This is the back up plan if the agent and publisher do not come through, so you can move into your eBook and POD. For the moment lets assume you are doing both; eBook and POD.
Pick a date about 2 years out from sending queries. Why? Because if you sell the book to a publisher they will dick around with it for a long time. There are books in front of yours. But you still need all this support material even if you sell the book. No one can market the book like you.
If you don’t sell the book you are ready to market it yourself. If you do sell the book, you can forward some of the information to your editor. Some you will still be doing on your own, only the time line will fit their schedule, not yours.
Because I like shorter posts, the countdown will be divided the next two blogs, one year for each leading up to your publication date.

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About 3by3 writing method

The author of 12 books, half of them textbooks, two novels and three self help. has struggled with his challenges of completion, distractions, plotting and writers block. Finally after getting stopped I stopped and analyzed what was going on and spent a lot of introspection, research and reading trying to locate the source of these issues. The result of was the 3by3 writing method - a three step program to start and then continue the process of completing a story all the way to publication.
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