Book Marketing 101 – Part 1.5 of 3

I have to pause here and explain something about self-publishing so that part three makes sense.
Many authors think that getting a publishing deal is when they can sit back and rake in the dough. Nawww. Doesn’t work that way.
Matter of fact, you get an advance from a publisher and it’s a loan against your sales. YOU have to make up the money (in that contract you get, you might want to make that advance non-refundable, or whatever term you choose to make it so if your book flops you don’t have to pay it back)
An author has to be invested in selling their book or (surprise) it wont sell. Now, this doesn’t not mean you have to barge your way into the Tonight Show, or sleep outside Oprah’s studio. But it does mean you have to promote yourself on Facebook, LinkedIn, Twitter and local media outlets. You should be doing this even if you have a publisher.
Now, to my point. Because of the incredibly bad books that have been self-published, and the bad press real publishers give self-publishers as a matter of preserving their own turf, many, many bookstore will not even stock your book.
So, sometimes, some authors, create a fictitious name, get a PO box, a fax machine and pretend to be a publisher so that they can be reviewed in literary and library magazines. That is why in the previous post I mentioned two books that can help you set up a company.
These books also have advice on sending review copies out to outlets. Reviews and publicity sell books. Somehow you have to get out there. There are Meetup up groups (go to Perhaps there are books clubs off the radar that would like to read your book.
I can not think of every way for you to market a book. There a gift shops in your town that might carry ti.
:Long ago I wrote at technical book and convinced a local store to carry it on consignment – they didn’t pay until I sold. I was delivering books every week and getting paid 3 months later. But they sold books.
So, my point is, although I do not have the space or energy to explaining here that if you have the energy, you might need to create a company to sell your self-published book.
The good news, is that if people find you on Amazon or Barnes and Noble, you don’t need a company. And if you start selling thousands of books, agents and publishers will find you. However, you might make more money on your own at that point.
It’s all gamble, but you will have to be your own VP of Marketing if you want to make any money writing books.

About 3by3 writing method

The author of 12 books, half of them textbooks, two novels and three self help. has struggled with his challenges of completion, distractions, plotting and writers block. Finally after getting stopped I stopped and analyzed what was going on and spent a lot of introspection, research and reading trying to locate the source of these issues. The result of was the 3by3 writing method - a three step program to start and then continue the process of completing a story all the way to publication.
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2 Responses to Book Marketing 101 – Part 1.5 of 3

  1. Jeuron says:

    This was really informative. I want to write a book this year and I’ve been thinking hard about whether to self publish or go with a small press. I read alot of writing publications and they say that it’s essential to promote your book to the max if you self publish it. I want my book to be a moderate success and reach people. It may not crack the NYT bestseller’s list, but I do beleive that my story would appeal to a wide demographic.
    I have a friend who just released a self-published book, and I don’t think their book is getting a ton exposure or reviews. I realize that writing a book is a personally rewarding experience, but I do want my book to get some attention from the publishing community.

    • marketing a book takes as much time, if not more than writing the book. This takes blogging, twittering, writing press releases and articles that relate to your book. It also needs your help with on air interviews and guest blogging.
      If you are going the self publishing route, check out dan poynter’s self publishing manual it worked for me… but posting an ebook is without huge marketing support, is like throwing your book out of a plane, not knowing where you are… someone might read it, but it is unlikely.
      Good luck with your book… may you make millions of dollars

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