So you want to be on TV and the radio. How do you do that? First you have to contact the talent coordination of a show. On any show’s website is a contact link. What talk shows don’t want is to have you come on and just sell your book. You need to offer something – a hook. Nonfiction writers have it easy they have their topic. Send an email to the talent coordinator with a brief description fo the book and who you are. Fiction writers, same thing. You have a hook – you based the book on your life experience, you visited the far off location, you were a detective, you did something that was interesting – sell yourself. But above all be entertaining.
Going bigger and costing money, you can buy hire a publicist who will promote you call stations and try to place you on a show. If you have deep pockets, this could be a very good way to get national exposure. In between, there is a magazine that promotes people just like you.
Radio TV reports (rtir.com) is delivered to producers. You purchase space in the magazine where you write about your hook, along with your photo. Sometimes you get a radio interview on an early morning slot and are up at 5 am.
If you do get contacted by larger media outlets, stay calm. You still have pre-interviews and subtle tests to pass long before you get on the air. Remember, stay calm, remember your “hook” why you are there and use clarity.
Remember, persistence – send that second email, follow up on that letter. Do not give up.
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