First the warning. You could write the best book, be the most attractive person on earth, get on all the talk shows and have the best cover and not sell more than a few thousand books. People have to want to read your book. If the topic is something that is unappetizing to an audience, you may not sell many copies. Okay, lets assume you wrote an appealing book.
Now you need to use the media and all your contacts to position your product to sell.
People trust the media. To get your title pushed in front of the thousands of other books on the web and in the bookstore media is a motivating force.
Everyone wants their book promoted by Oprah. But there are thousands of other media outlets that can help you, many for free. There are your local newspapers. Often there is a book editor who will review a pre-publication copy of your book and maybe even interview you. Local TV shows will often need authors to interview. There are hundreds of magazines that cover all kinds of topics. Take a visit to your local newsstand and find the ones that could review or comment on your book. You can comment on blogs, on new comment pages.
Write the book editor of regional and national papers, email them too.
You will need to make a list of all the outlets needed to promote your book. By the way, Modern Bride will not review you zombie book even if there is a wedding in it. Be smart about targeting your audience. Perhaps there is a horror convention in town, or a mystery book event that you can leave a few flyers. Maybe you can speak at your local rotary club or book reading club.
Here is a partial list of writing you will have to do before you start contacting the media. Remember – clarity, conflict, location, emotions
One sentence description of the book
Three sentence description of the book
Your writing bio, add anything that pertains to the subject matter
100 word description of the book
500 word description of the book
Three articles about the book using themes like – “Local Author publishes third novel”, “Hunting and Bob, a love story”, “When love takes a Holiday – new book explores how to defeat loneliness”
One article about why you wrote the book (your love song).
You will also need two head shots and a jpeg of the cover of the book.
Now, you make a list of all the media outlets and basically send them a query letter – it would contain, who you are, what you have written, a photo of the book and that you are available to send a copy or be interviewed.
This all of this action occurs months before publication. Here is the deal. You want to be a successful author. A successful author sells. To sell, the audience must know and want to purchase your product. The way to do this is to warn them, inform them then release the book.
Of course you are not going to release your book like a movie, but setting a date, informing your public and then continuing to promote your book will drive sales.
You have to get out there and let people know your book is coming, and once it arrives, that it is still out there.
Next – purchasing publicity
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